BRAND DEVELOPMENT

BRAND ASSESSMENT

Brands are an accumulation of business effort, communication, product offers and over-all organizational execution. Brands are made up of parts from all facets of a business’s operations.

Marketing is a very important facet for sure, however, marketing for your Brand must stay in sync and continually support the rest of the organization as it changes directions or grows into new product channels or adapts in other ways.

"Brands are not logos and logos are not brands"

A BRAND ASSESSMENT WILL...

Identify where you are and help you understand what needs to be done in order to get where you are attempting to be with your Brand.

Identify the current market factors at play and the varying things that will influence the new Strategic Approach your Brand will need to find additional success moving forward.

Be a first step forward towards building a confident and informed Brand Strategy & Approach that will work to strengthen and service your business interests.

STRATEGIC APPROACH

Your Brand’s Strategic Approach will determine if you succeed or fail on your mission.

So, it’s imperative that you get this part right for your Brand. Conducting your S.W.O.T. analysis, growing your high-performance team through natural organizational development (Storming, Norming, Forming, Performing) and positioning yourself to accept as much new business as your capacity can handle is always the mission.

But how do you take all the valuable information you collect and apply it, so your business continues to push itself to the next plateau every year?

"S.W.O.T."

Brand strategy, tactics and execution together encompass a brands’s strategic approach

An informed Strategic Approach is based on the information you uncover within the Brand Assessment and throughout various information collection efforts.

A mindful Strategic Approach is a custom-tailored solution that will fit the needs of your Brand exclusively.

A qualified Strategic Approach will be the new driving agenda for all management and managers to push forward, seeking to execute for the Brand to constantly push the business to the next level.

YOUR BRAND

BRAND DESIGN

The outcome of a flexible creative process is the delivery of a superior Brand design. The creative process to achieve the design takes into account all the information available while combining the best-of-the-best ideas to create a Brand design and outline a qualified Strategic Approach that will find real results in the market place.

A well-designed Brand aligns you with your position inside your industry and will help you attract new customers.

A well-informed Brand that is consistent with your business goals and ambitions will deliver increased activity and heightened revenue for your business.

A well-rounded Brand that is executed properly will help drive the intended results you’re seeking for your organization.

BRAND EXECUTION

Taking Action – Making Moves – Following Through – Execution!

Brands that don’t execute, don’t succeed. It really is that simple. The greatest ideas are still simply ideas, without execution.

Ask yourself this question: what would the world be like today if Steve Jobs was too lazy to launch and drive Apple Computers, or if Larry Page & Sergey Brin weren’t able to communicate fluently enough with each other to competently launch Google together?

Where would we be if these progressive ideas weren’t championed by motivated, competent people?

Brand Execution is the sum of all the creative thoughts and tools put into action to serve the brand’s agenda.

Solid Brand Execution leads all positive future results of the business.

Brand Execution that is in-sync with the operational agenda, in-focus with its products and offers and on-point with its delivery to customers, will find increasingly positive results.

WHY Work With Us?

Enthusiasm for our work in marketing ensures we remain passionate about your project. Your communication objectives quickly become ours. We are driven and dedicated to the delivery of defined and measurable objectives.

We work cooperatively with you and strategically beside you to find the desired results you are seeking from your marketing.

We believe in continuous learning and constant professional development. We see every client engagement as an opportunity to grow our ability to serve you with improved efficiency and always-increasing positive results.

If you are looking for experienced strategic marketers to help your business thrive, contact us.

18104 102 Ave, Edmonton, AB T5S 2S7

780.426.2554  |  info@bigboy.ca
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TELL US ABOUT YOURSELF

We would love to hear about your ideas and goals for your business.  Please let us know what you’re interested in accomplishing and we will let you know if we can be of service!